{"id":1099,"date":"2019-08-04T20:40:13","date_gmt":"2019-08-04T20:40:13","guid":{"rendered":"https:\/\/www.scancost.com\/news\/?p=1099"},"modified":"2019-08-04T20:42:58","modified_gmt":"2019-08-04T20:42:58","slug":"what-is-tiktok","status":"publish","type":"post","link":"https:\/\/www.scancost.com\/news\/what-is-tiktok\/","title":{"rendered":"What is TikTok?"},"content":{"rendered":"\n<p>TikTok is an mobile social media video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by Chines Internet Company ByteDance. The application allows users to create or compose short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. <\/p>\n\n\n\n<p>TikTok&#8217;s parent company, ByteDance, spent up to $1 billion to purchase musical.ly On 9 November 2017, a startup based in Shanghai with an office in California and Santa Monica, owning a popular social media platform targeting the US teenage market. Looking forward to leveraging the US digital platform\u2019s young user base, TikTok merged with musical.ly on 2 August 2018 to create a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"993\" height=\"506\" src=\"https:\/\/www.scancost.com\/news\/wp-content\/uploads\/2019\/08\/image-1.png\" alt=\"\" class=\"wp-image-1100\" srcset=\"https:\/\/www.scancost.com\/news\/wp-content\/uploads\/2019\/08\/image-1.png 993w, https:\/\/www.scancost.com\/news\/wp-content\/uploads\/2019\/08\/image-1-300x153.png 300w, https:\/\/www.scancost.com\/news\/wp-content\/uploads\/2019\/08\/image-1-768x391.png 768w\" sizes=\"(max-width: 993px) 100vw, 993px\" \/><\/figure>\n\n\n\n<p>TikTok does not have any space for display ads and is not even in competition with other social media platforms, in terms of it being a marketing channel. However, due to its fast growth and rising popularity, many brands are now realising the potential of TikTok as a marketing channel.<\/p>\n\n\n\n<p>Several brands have utilised techniques like TikTok challenges and contests to get users to generate brand-related content. Brands are also leveraging hashtags, in a more or less similar fashion as on other social media platforms, to promote their TikTok marketing campaigns.<\/p>\n\n\n\n<p>In a nutshell, TikTok is a fun, entertaining, and addictive app which has seen a surge in popularity in the last few months. TheTik Tok app also has the potential to become the next big marketing and social networking platform.<\/p>\n\n\n\n<p>Download TikTok android app from <a rel=\"noreferrer noopener\" aria-label=\"here (opens in a new tab)\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ss.android.ugc.trill&amp;hl=en\" target=\"_blank\">here<\/a><\/p>\n\n\n\n<p>Download TikTok iOS app from <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/apps.apple.com\/is\/app\/tiktok\/id835599320\" target=\"_blank\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is an mobile social media video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by Chines Internet Company ByteDance. The application allows users to create or compose short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[23],"_links":{"self":[{"href":"https:\/\/www.scancost.com\/news\/wp-json\/wp\/v2\/posts\/1099"}],"collection":[{"href":"https:\/\/www.scancost.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scancost.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scancost.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scancost.com\/news\/wp-json\/wp\/v2\/comments?post=1099"}],"version-history":[{"count":2,"href":"https:\/\/www.scancost.com\/news\/wp-json\/wp\/v2\/posts\/1099\/revisions"}],"predecessor-version":[{"id":1103,"href":"https:\/\/www.scancost.com\/news\/wp-json\/wp\/v2\/posts\/1099\/revisions\/1103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scancost.com\/news\/wp-json\/wp\/v2\/media\/1102"}],"wp:attachment":[{"href":"https:\/\/www.scancost.com\/news\/wp-json\/wp\/v2\/media?parent=1099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scancost.com\/news\/wp-json\/wp\/v2\/categories?post=1099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scancost.com\/news\/wp-json\/wp\/v2\/tags?post=1099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}